
mora is the Most Powerful Account for Kids in America
A Mora Kids Roth IRA is designed to maximize the power of compounding by starting early.
We Made Mora Because We’re Parents Too
I’m Ali, and These are My Two Kids.
Do you worry about providing a safety-nest for your kids? Worry about what you'll leave them? Worry if they'll have enough to meet life's challenges head-on? Will their nest egg grow, or will taxes take a big bite? Will they be protected even when you're not there?
I wonder about that all the time too. These are my 3 and 6 year olds, the first account holders on Mora. The firefighters gave them hats which were obviously a big hit. They want to grow up and be heroes just like these guys.
There is nothing more precious to us than our little ones. There is no bridge too far, no mountain too steep. If there's something genuinely good we can do to secure their future, we should and we will.


America’s Most Powerful Savings Account for Kids


Built to Last
Your Mora Roth IRA for Kids is a custodial Roth IRA account held in your name at
Charles Schwab, the largest RIA custodian in America with $9.4 trillion in total assets 1.
1 source: Investopedia.
2 Mora Financial is an SEC-Registered Investment Advisor. See our Form ADV, Form CRS and other disclosures. Charles Schwab is a custodian for Mora Financial and our clients, and does not review or approve our services
Mora vs. DIY
32.3 million US households contributed to a Roth IRA in 2022. Many families are doing this independently today—below is how Mora compares.


How it Works.
Hiring your kids used to be complicated. Mora automates all the compliance & work for you.
Too Good to be True? Nope, Mora is Backed by Experts.
Learn what the experts are saying about Mora Kids Roth IRAs.

Q&A with Anthony; Tax-Free Investing for your Kids with a Roth IRA
- Anthony worked for 26 years as an attorney with the Office of Chief Counsel, IRS
- Supervised national industry programs , drafting IRS guidance
- Primary counsel for the IRS Global High Wealth (GHW) industry group
- Assisting with audits of high-net-worth individuals. Recognized by US Dept. of Justice
- Instructor at IRS training sessions and adjunct professor in taxation for over 19 years
FAQs
Does my child have to pay payroll taxes if I’m paying them?
If you’re hiring your child through your family business and they’re under 18, they are generally exempt from Social Security and Medicare taxes. However, federal income taxes may still apply if their earnings exceed the standard deduction. Mora helps you navigate these rules and handle payroll tax compliance.
I’m new to IRAs/Roth IRAs. How do they work?
A Roth IRA is a retirement account that allows contributions with after-tax dollars. The money grows tax-free, and withdrawals in retirement are also tax-free, as long as certain conditions are met. Contributions can be withdrawn anytime without penalty, making it a flexible option for long-term savings. For children, Roth IRAs are a great way to set them up for financial success early.
Do I have to invest a lot of money for my child to get millions?
Not at all! Thanks to the power of compound growth, even small contributions can grow significantly over time. For example, investing just $6,000 annually from ages 8 to 18 could grow to over $2 million by the time your child is 65, assuming a 7% annual return. The earlier you start, the more time their investments have to grow.