maximize compounding by starting early
Start at age 5 and your kids could have $4,411,118
Start 2 years later and your kids would lose $1,123,456

mora is the Most Powerful Account for Kids in America

A Mora Kids Roth IRA is designed to maximize the power of compounding by starting early.

$5 million* for each of your children at retirement
Growth and Withdrawals are Tax-free*
We automate compliance, filings & documentation
Access a portion of the funds early, anytime.

We Made Mora Because We’re Parents Too

I’m Ali, and These are My Two Kids.

Do you worry about providing a safety-nest for your kids? Worry about what you'll leave them? Worry if they'll have enough to meet life's challenges head-on? Will their nest egg grow, or will taxes take a big bite? Will they be protected even when you're not there?

I wonder about that all the time too. These are my 3 and 6 year olds, the first account holders on Mora. The firefighters gave them hats which were obviously a big hit. They want to grow up and be heroes just like these guys.

There is nothing more precious to us than our little ones. There is no bridge too far, no mountain too steep. If there's something genuinely good we can do to secure their future, we should and we will.

Ali Moiz
Co-Founder
My kids are the first account holders at Mora. We'll look after your kids same as our own.

America’s Most Powerful Savings Account for Kids

Features
Mora Kids Roth IRA
kids College 529
UGMA/UTMA
Tax-Free withdrawals (for ANY purpose)1
After-Tax Balance of $100K invested2
$4.62 million
$252K
$2.77 million
Typical compounding period1
50 years
12 years
50 years
Does not impact FAFSA (Federal Student Aid)
No over-funding downside/penalty3
Can access partial funds at anytime4
All funds available at...
Age 59.5
College
Anytime
Features
With Mora
DIY
Time
5 mins/mo
~5 hours/mo
Cost
$245 (One-time setup) 
+ AUM
~$10,000 in CPA &Attorney setup costs
Employment Contracts, Paystubs, W2, Timesheets
Built-in
None, do it yourself
Compliance checklist
Built-in
None, do it yourself
IRS Audit-Defense²
Built-in
~$10K-$20K in legal fees, 
plus potential penalties
Expert Group Calls w/licensed CPAs & Tax Attorneys
Included, (Free 2 per month)
None, typically $400-$900/hour
1Roth IRA withdrawals are tax and penalty-free for any purpose if withdrawn after 59.5. College 529 plans are only tax-free if used for educational use. Roth IRA for Kids can compound for 50 years if setup for a child between 5-10 years of age. College 529 compounding typically ends at college.
2Assumes an initial $100K balance invested at net 8% IRR for the typical compounding period stated above. Assumes a 40% federal+state effective tax-rate for Brokerage account. Hypothetical comparison, your results may vary widely based on market conditions.
4If a College 529 plan is overfunded, meaning there’s excess funds that can’t be used for education, and are then withdrawn, that is subject to federal and state taxation plus an extra 10% penalty. There’s no over-funding downside to a Roth IRA or UGMA brokerage account. Your kids will just have more money.
5Roth IRA contributions (money you put in) can be withdrawn at any time, free of taxes or penalty.

Built to Last

Your Mora Roth IRA for Kids is a custodial Roth IRA account held in your name at

Charles Schwab, the largest RIA custodian in America with $9.4 trillion in total assets 1.

Direct Ownership
You own the accounts at Schwab independently, not us.
LARGEST CUSTODIAN
Schwab has $9.4 trillion in total assets under custody1.
SIPC / FDIC Insurance
Investment Accounts are SIPC-insured up to $500,000 per child.
MORA is Your fiduciary
We act in your best interests as a Legal Fiduciary2 at all times.

1 source: Investopedia.
2 Mora Financial is an SEC-Registered Investment Advisor. See our Form ADV, Form CRS and other disclosures. Charles Schwab is a custodian for Mora Financial and our clients, and does not review or approve our services

Mora vs. DIY

32.3 million US households contributed to a Roth IRA in 2022. Many families are doing this independently today—below is how Mora compares.

features
With Mora
Do it yourself
Time
15 minutes/mo
~4 weeks to setup, then ~5 hours/mo for compliance documentation and filings.
Cost
As little as 0.25% AUM.
~$10K in legal setup costs, then ~$1k/yr for payroll, filings, and compliance.*
Peace-of-Mind
Sleep easy with our vetted legal framework1.
None.
Compliance & Filings
Employment contracts, W2s, W3s, W4s, paystubs, timesheets, and more.
None.
Payroll and ACH Processing
Payroll, ACH, and withholdings as needed.
None.
Features
With Mora
DIY
Time
5 mins/mo
~5 hours/mo
Cost
$245 (One-time setup) 
+ AUM
~$10,000 in CPA &Attorney setup costs
Employment Contracts, Paystubs, W2, Timesheets
Built-in
None, do it yourself
Compliance checklist
Built-in
None, do it yourself
IRS Audit-Defense²
Built-in
~$10K-$20K in legal fees, 
plus potential penalties
Expert Group Calls w/licensed CPAs & Tax Attorneys
Included, (Free 2 per month)
None, typically $400-$900/hour
*cost assumes using a CPA and/or tax attorney to help you create the strategy and draft the contracts in addition to a third-party payroll processor like Gusto, ADP etc, to process monthly payroll and prepare necessary tax forms and filings.
1 Legal opinion & analysis from independent law firm, supporting case law, and our team of Tax Attorneys and CPAs.

How it Works.

Hiring your kids used to be complicated. Mora automates all the compliance & work for you.

1. Hire your kids
Hire your kids for age-appropriate work in the household as a Household Employer. Kids 4yr+ are eligible. Wages they earn are eligible for Roth IRA contributions. You don't need a pre-existing business or an LLC to do this.
2. Payroll + Tax filings + docs
We act as your household payroll processor, run payroll, and manage everything from employment contracts, W2s, W4s, W3s, timesheets and paystubs. Wages earned by kids are typically tax-free*.  
3. Grow Tax-Free. sleep worry-free.
Let your child's Roth IRA grow tax-free to the millions2. Sleep worry-free knowing your kids are taken care of, and we're handling all the paperwork and compliance.
* Wages paid by Parents to their Children for household work as W2 employees are typically not subject to Withholding, FICA or FUTA taxes. Children earning under the standard deduction of $14,600 (IRS 2024) don't pay Federal Income Tax. State tax rules vary based on your state.  

Too Good to be True? Nope, Mora is Backed by Experts.

Learn what the experts are saying about Mora Kids Roth IRAs.

Q&A with Anthony; Tax-Free Investing for your Kids with a Roth IRA

Anthony Kim, Tax Attorney & Partner at Kim & Rosado
  • Anthony worked for 26 years as an attorney with the Office of Chief Counsel, IRS
  • Supervised national industry programs , drafting IRS guidance
  • Primary counsel for the IRS Global High Wealth (GHW) industry group
  • Assisting with audits of high-net-worth individuals. Recognized by US Dept. of Justice
  • Instructor at IRS training sessions and adjunct professor in taxation for over 19 years

Q&A with Deborah

Deborah Horwith, CPA
  • CPA with 23 years of public and private accounting experience
  • Fractional CFO at technology companies & startups
  • Senior, Audit and Enterprise Risk Services, Deloitte and Touche
  • Tax prep and audit specialist

Hear Their Stories.

Learn from families who’ve started their children's financial journey with Roth IRAs.

FAQs

Does my child have to pay payroll taxes if I’m paying them?

If you’re hiring your child through your family business and they’re under 18, they are generally exempt from Social Security and Medicare taxes. However, federal income taxes may still apply if their earnings exceed the standard deduction. Mora helps you navigate these rules and handle payroll tax compliance.

I’m new to IRAs/Roth IRAs. How do they work?

A Roth IRA is a retirement account that allows contributions with after-tax dollars. The money grows tax-free, and withdrawals in retirement are also tax-free, as long as certain conditions are met. Contributions can be withdrawn anytime without penalty, making it a flexible option for long-term savings. For children, Roth IRAs are a great way to set them up for financial success early.

Do I have to invest a lot of money for my child to get millions?

Not at all! Thanks to the power of compound growth, even small contributions can grow significantly over time. For example, investing just $6,000 annually from ages 8 to 18 could grow to over $2 million by the time your child is 65, assuming a 7% annual return. The earlier you start, the more time their investments have to grow.