mora is the Most Powerful Account for Kids in America
A Mora Kids Roth IRA is designed to maximize the power of compounding by starting early.
We Made Mora Because We’re Parents Too
I’m Ali, and These are My Two Kids.
Do you worry about providing a safety-nest for your kids? Worry about what you'll leave them? Worry if they'll have enough to meet life's challenges head-on? Will their nest egg grow, or will taxes take a big bite? Will they be protected even when you're not there?
I wonder about that all the time too. These are my 3 and 6 year olds, the first account holders on Mora. The firefighters gave them hats which were obviously a big hit. They want to grow up and be heroes just like these guys.
There is nothing more precious to us than our little ones. There is no bridge too far, no mountain too steep. If there's something genuinely good we can do to secure their future, we should and we will.
America’s Most Powerful Savings Account for Kids
Built to Last
Your Mora Roth IRA for Kids is a custodial Roth IRA account held in your name at
Charles Schwab, the largest RIA custodian in America with $9.4 trillion in total assets 1.
1 source: Investopedia. 2 Mora Financial is an SEC-Registered Investment Advisor. See our Form ADV, Form CRS and other disclosures here. Charles Schwab is a custodian for Mora Financial and our clients, and does not review, approve or endorse our platform
Mora vs. DIY
32.3 million US households contributed to a Roth IRA in 2022. Many families are doing this independently today—below is how Mora compares.
How it Works.
Seedling is a simple, easy process where you're in total control.
Too Good to be True? Nope, Mora is Backed by Experts.
Learn what the experts are saying about Seedling Kids Roth IRAs.
Q&A with Anthony; Tax-Free Investing for your Kids with a Roth IRA
- Anthony worked for 26 years as an attorney with the Office of Chief Counsel, IRS
- Supervised national industry programs , drafting IRS guidance
- Primary counsel for the IRS Global High Wealth (GHW) industry group
- Assisting with audits of high-net-worth individuals. Recognized by US Dept. of Justice
- Instructor at IRS training sessions and adjunct professor in taxation for over 19 years
Q&A with Deborah
- CPA with 23 years of public and private accounting experience
- Fractional CFO at technology companies & startups
- Senior, Audit and Enterprise Risk Services, Deloitte and Touche
- Tax prep and audit specialist
Hear Their Stories.
Learn from families who’ve started their children's financial journey with Roth IRAs.
FAQs
Does my child have to pay payroll taxes if I’m paying them?
If you’re hiring your child through your family business and they’re under 18, they are generally exempt from Social Security and Medicare taxes. However, federal income taxes may still apply if their earnings exceed the standard deduction. Mora helps you navigate these rules and handle payroll tax compliance.
What is Mora Audit Defense?
Mora Audit Defense is our comprehensive support service designed to protect you in case the IRS audits your child’s Roth IRA or earned income. We provide detailed documentation of your child’s work, payroll records, and task descriptions to ensure compliance with tax regulations. If you’re audited, our team will guide you through the process, giving you peace of mind.
I’m new to IRAs/Roth IRAs. How do they work?
A Roth IRA is a retirement account that allows contributions with after-tax dollars. The money grows tax-free, and withdrawals in retirement are also tax-free, as long as certain conditions are met. Contributions can be withdrawn anytime without penalty, making it a flexible option for long-term savings. For children, Roth IRAs are a great way to set them up for financial success early.
Do I have to invest a lot of money for my child to get millions?
Not at all! Thanks to the power of compound growth, even small contributions can grow significantly over time. For example, investing just $6,000 annually from ages 8 to 18 could grow to over $2 million by the time your child is 65, assuming a 7% annual return. The earlier you start, the more time their investments have to grow.
What is the Earned Income requirement?
To contribute to a Roth IRA, your child must have earned income—money they’ve received for work they’ve done. The income must be verifiable and meet IRS guidelines. This can include household chores or tasks for your family business, as long as they’re age-appropriate, paid at a reasonable market rate, and properly documented. Mora helps you meet this requirement by streamlining payroll and providing compliance support.
Can I do this on my own without Mora?
Yes you can. Trusts, Banks and Custodians such as Schwab or Fidelity offer Roth IRA for kids. This is the DIY option, and while its certainly possible, you’ll be responsible for structuring, documentation, archiving and payroll records for each child. It may also cost significantly more once you factor in time spent with CPAs / Tax attorneys to set this up.
How many parents have setup a Roth IRA for their kids?
Around 11% of Americans have IRA accounts. There are over 15.3 million IRA accounts at Fidelity alone, most of which are Roth IRAs. There isn’t good data available on how many of these IRA accounts are for kids, or were setup when the account owner was a child by their parents. A safe estimate would be these are in the millions.