Introducing Mora
Two-sided revenue analytics for marketplaces
Track take rates, seller and buyer cohorts, GMV-to-revenue conversion, and unit economics across both sides of your marketplace — all in one queryable layer.
THE PROBLEM
Marketplace economics are inherently two-sided, and most analytics tools aren’t built for that. You need to understand supply and demand independently — seller acquisition costs, buyer retention, take rate by category, GMV trends — and then see how they interact.
The data lives across payment processors, your application database, marketing platforms, and support tools. Building the analytical layer to connect it all usually means a dedicated data team and months of warehouse work. Until then, you’re making take-rate and pricing decisions based on incomplete data.
HOW MORA SOLVES IT
Both sides of your marketplace, one layer
Connect your marketplace stack
Mora integrates with Stripe, your application database, marketing platforms, support tools, and more — unifying supply-side and demand-side data.
Take rate optimization
Analyze take rates by category, seller segment, geography, and transaction size. Identify where you’re overcharging (driving sellers away) or undercharging (leaving money on the table).
Supply and demand cohorts
Track seller and buyer cohorts independently — acquisition cost, activation rate, retention, and lifetime value — for each side of the marketplace.
GMV-to-revenue analysis
See how gross merchandise volume translates to actual collected revenue after fees, refunds, chargebacks, and payment processing costs.
Unit economics by segment
Break down contribution margin by category, geography, seller tier, and buyer segment — and see which segments actually make money.
Liquidity metrics
Monitor supply-demand balance, match rates, time-to-transaction, and other liquidity indicators alongside revenue.
WHO THIS IS FOR
Built for teams that live in the data
Marketplace founders
Understand the true economics of both sides of your platform — not just aggregate GMV.
Operations teams
Optimize take rates, identify underperforming segments, and balance supply and demand with data.
Finance teams
Reconcile GMV to revenue, forecast accurately, and build investor-ready reporting.
DONE-FOR-YOU
What you get with Mora Solutions
If you choose the done-for-you path, our team handles everything:
• Full data audit across payment, application, and marketing systems
• Custom dashboards for take rate analysis, supply/demand cohorts, and unit economics
• GMV-to-revenue reconciliation
• Monthly marketplace health reports with optimization recommendations
TIMELINE
First dashboards live within 10 days.
See the real economics behind your marketplace
Connect both sides of your platform and get answers about take rates, cohorts, and unit economics — instantly.
