Building a Better Way to Save for Your Kids

We're building this to last 100+ years with safeguards, failovers, and redundancies, so that we're here when your kids grow up.

Direct Ownership
Your child owns the Roth IRA account directly, not Mora.
Trusted Administration
Accounts administered by leaders like Schwabb.
SIPC Insurance
Accounts are SIPC-insured up to at least $500,000
Established History
Founded in 2024, we're regulated, and insured.
Backed by the Best Investors

We Help Parents Secure Their Children's Future

And if you’re interested in doing the same, you should join us.

Meet the Team

People who’ll do right by your kids.

Ali Moiz
Co-founder
Murti Hussain
Co-founder
Deborah Horwith
CPA
Eddy Almeida
CTO
Anthony Kim
Attorney
Nick Rosado
Attorney
Cassius Kiani
Product Designer
Carl Solli
Software Developer
Jerry Griffiths
Marketing
Bethany Griffiths
Content