Introducing Mora
The Problem
E-commerce brands run on fragmented data. Shopify knows orders. Stripe knows payments. Meta knows ad spend. Your warehouse knows inventory. Nobody sees how it fits together, and the spreadsheet you built to bridge the gap is already out of date.
Revenue questions that should take seconds take days. Which channels actually drive profitable customers? What’s the real LTV by acquisition cohort? Where are you bleeding margin on shipping and returns? Most brands either hire an analyst or fly blind.
How Mora
can help you
Connect everything in minutes
Mora plugs into Shopify, Stripe, Meta Ads, Google Ads, your warehouse, and more. No engineering required.
Ask questions in plain English
“What’s our 90-day LTV by acquisition channel?” or “Which SKUs have negative margin after returns and shipping?”.
Auto-generated dashboards
Mora builds your core dashboards: revenue by channel, cohort retention, margin analysis, and customer segmentation.
Inventory-to-revenue correlation
See how inventory levels, stockouts, and replenishment timing affect revenue, not just units sold.
Ad spend attribution
Connect advertising spend to actual collected revenue (not just attributed revenue) and see true ROAS by channel, campaign, and cohort.
Churn and reactivation tracking
Identify lapsed customers, measure reactivation campaign effectiveness, and understand what drives repeat purchases.
Mora is made
for these people
DTC founders
Stop guessing which channels work. See the full revenue picture from ad click to repeat purchase in one place.
E-commerce operators
Replace the spreadsheet that breaks every month with live dashboards that update automatically.
Agencies managing e-commerce brands
Deliver client reporting that connects ad spend to real revenue, not just platform-reported conversions.
"Mora pulled us closer to the metal so we make decisions faster."
Joan Abreu
Head of Engineering
First dashboard live within 7 days
Full data audit and source connection
Custom dashboards tailored to your brand’s KPIs
Monthly revenue reports with clear next steps
Ongoing support and dashboard maintenance
See where your e-commerce revenue is really coming from
Connect your stack, ask questions, and get answers without waiting on an analyst.