Introducing Mora
Revenue analytics for e-commerce brands
Connect your Shopify, Stripe, ad platforms, and warehouse data — and finally see the full picture. Mora surfaces LTV, cohort retention, and margin insights that are buried across your stack.
THE PROBLEM
E-commerce brands run on fragmented data. Shopify knows orders. Stripe knows payments. Meta knows ad spend. Your warehouse knows inventory. But nobody knows how it all connects — and the spreadsheet you built to bridge the gap is already out of date.
Revenue questions that should take seconds take days. Which channels actually drive profitable customers? What’s the real LTV by acquisition cohort? Where are you bleeding margin on shipping and returns? Most brands either hire an analyst or fly blind.
HOW MORA SOLVES IT
From fragmented stack to one view
Connect everything in minutes
Mora plugs into Shopify, Stripe, Meta Ads, Google Ads, your warehouse, and more — with no engineering required. Your data is connected and queryable in a single session.
Ask questions in plain English
“What’s our 90-day LTV by acquisition channel?” or “Which SKUs have negative margin after returns and shipping?” — get instant answers without SQL.
Auto-generated dashboards
Mora builds your core e-commerce dashboards automatically — revenue by channel, cohort retention curves, product margin analysis, and customer segmentation.
Inventory-to-revenue correlation
See how inventory levels, stockouts, and replenishment timing affect revenue — not just units sold.
Ad spend attribution
Connect advertising spend to actual collected revenue (not just attributed revenue) and see true ROAS by channel, campaign, and cohort.
Churn and reactivation tracking
Identify lapsed customers, measure reactivation campaign effectiveness, and understand what drives repeat purchases.
WHO THIS IS FOR
Built for teams that live in the data
DTC founders
Stop guessing which channels work. See the full revenue picture — from ad click to repeat purchase — in one place.
E-commerce operators
Replace the spreadsheet that breaks every month with live dashboards that update automatically.
Agencies managing e-commerce brands
Deliver client reporting that connects ad spend to real revenue — not just platform-reported conversions.
DONE-FOR-YOU
What you get with Mora Solutions
If you choose the done-for-you path, our team handles everything:
• Full data audit and source connection (Shopify, Stripe, ad platforms, warehouse)
• Custom dashboard buildout tailored to your brand’s KPIs
• Monthly revenue reports with actionable recommendations
• Ongoing support and dashboard maintenance
TIMELINE
First dashboards live within 7 days.
See where your e-commerce revenue is really coming from
Connect your stack, ask questions, and get answers — in minutes, not months.
