Introducing Mora
Product analytics with a revenue lens
Stop measuring engagement in a vacuum. Mora connects your product usage data to billing outcomes so you can see which features actually drive expansion, retention, and churn.
THE PROBLEM
Product analytics tools are great at telling you what users do. They’re terrible at telling you what it’s worth. Your product team measures DAU, feature adoption, and session length. Your finance team measures MRR, churn, and expansion. Nobody connects the two.
The result: product decisions get made based on engagement metrics that don’t correlate with revenue. Features that “look good” in Amplitude get prioritized over features that actually retain paying customers. And when the board asks “what’s the ROI of that feature investment?” — nobody has a real answer.
HOW MORA SOLVES IT
Engagement, mapped to revenue
Connect product data to billing
Mora joins your product analytics (Segment, Amplitude, Mixpanel, PostHog) with your billing data (Stripe, Chargebee, Recurly) at the account level.
Feature-to-revenue mapping
See which features correlate with higher LTV, faster expansion, and lower churn — not just higher engagement.
Activation analysis with revenue outcomes
Define activation milestones and measure how they affect conversion to paid, time-to-expansion, and long-term retention.
Usage-based churn prediction
Identify the product usage patterns that precede cancellations — declining logins, feature abandonment, reduced seat usage — weeks before the churn event.
Revenue-weighted roadmap prioritization
Rank feature investments by projected revenue impact based on historical patterns in your own data.
Natural language queries
Ask “do accounts that use feature X within 14 days retain better?” and get an instant answer.
WHO THIS IS FOR
Built for teams that live in the data
Product leaders
Prioritize roadmap decisions based on revenue impact, not just engagement metrics.
Revenue leaders
Understand which product investments drive financial results — and which don’t.
Founders
Close the loop between what you build and what it’s worth.
DONE-FOR-YOU
What you get with Mora Solutions
If you choose the done-for-you path, our team handles everything:
• Connect product analytics and billing data into a unified model
• Custom dashboards for feature-to-revenue correlation, activation tracking, and churn prediction
• Quarterly revenue impact analysis of product changes
• Ongoing optimization recommendations
TIMELINE
First dashboards live within 10 days.
See which features actually drive revenue
Connect your product analytics to billing data and get answers in minutes.
