Introducing Mora
The analytics layer built for subscription businesses
MRR, churn, expansion, cohort retention, and pricing optimization — all connected to your actual billing, CRM, and product data. The revenue intelligence platform that SaaS companies wish they’d had from day one.
THE PROBLEM
Every SaaS company eventually hits the same wall. Stripe gives you billing data. Your CRM gives you pipeline data. Your product gives you usage data. But stitching them together into a coherent revenue picture requires a full-time analyst, a warehouse, and months of dbt modeling.
Meanwhile, the questions that drive growth — which segments expand fastest? Where does churn actually start? Is your pricing leaving money on the table? — sit unanswered in a backlog. Your board deck is a month old by the time you present it, and your forecast is based on gut feel dressed up as a spreadsheet.
HOW MORA SOLVES IT
The SaaS metrics you need — live
Connect your SaaS stack in minutes
Mora plugs into Stripe, HubSpot, Salesforce, Segment, your warehouse, and more — no engineering required.
Instant SaaS metrics
Mora auto-generates MRR waterfall, net dollar retention, cohort retention, logo churn, expansion revenue, and contraction tracking from your billing data.
Pipeline-to-revenue tracking
Follow a deal from CRM creation through close and into actual billing — see which pipeline actually converts to retained revenue.
Pricing optimization
Compare plan performance, analyze discount impact, and identify pricing tiers where you’re leaving money on the table.
Product usage correlation
Connect product analytics with billing data to see which features drive expansion, which signal churn, and where activation stalls.
Natural language access
Ask “what’s our net dollar retention for enterprise accounts?” and get an instant answer — no SQL, no analyst tickets.
WHO THIS IS FOR
Built for teams that live in the data
SaaS founders
Get the revenue clarity that usually requires a data team — from day one.
Revenue leaders
Stop waiting on analyst tickets. Ask questions directly and get answers in seconds.
Finance teams
Close books faster with live billing data, automate board reporting, and forecast with confidence.
DONE-FOR-YOU
What you get with Mora Solutions
If you choose the done-for-you path, our team handles everything:
• Full data audit and source connection (Stripe, CRM, product analytics, warehouse)
• Custom SaaS metrics dashboards (MRR, churn, cohort, NRR, CAC payback)
• Board-ready reporting templates
• Monthly strategic revenue reviews with actionable recommendations
TIMELINE
First dashboards live within 7 days.
The SaaS metrics you need — connected and live
Connect your billing, CRM, and product data. Get instant answers about your revenue.
