Introducing Mora
Alert on defined metrics
not generic monitoring
Set thresholds on any metric and get notified the moment something changes: churn spikes, payment failures, usage drops.
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Mora · 9:01 AM
Three steps
no engineers required
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Everything you need
in one single platform
Natural language alert creation
Describe the condition in plain English. “Tell me when any account on the growth plan has a failed payment and hasn’t logged in for 7 days.” Mora translates it into a monitoring rule.
Metric-level thresholds
Set static or dynamic thresholds on any metric: MRR, churn rate, NRR, pipeline coverage, support volume. Choose absolute values, percentage changes, or rolling averages.
Account-level monitoring
Monitor individual accounts or account segments. Get alerted when a specific enterprise customer shows risk signals: declining usage, support escalation, payment failure.
Anomaly detection
Mora learns your data’s normal patterns and flags statistical anomalies automatically, even for metrics you haven’t explicitly set thresholds on.
Composite alerts
Combine multiple conditions into a single alert. “Notify me when an account has declining usage AND an open support ticket AND a renewal in the next 60 days.” Multi-signal alerts catch what single-metric thresholds miss.
Alert context and triage
Every alert includes the context you need to act: the metric value, the trend, the affected accounts, and a link to drill down further in Mora.
Built for the moments
that drive revenue
Churn early warning
Get notified when accounts show the behavioral patterns that historically precede cancellation, weeks before the churn event.
Revenue protection
Alert on failed payments, involuntary churn, and dunning failures. Know the moment money is at risk.
Pipeline monitoring
Track pipeline coverage, stage conversion anomalies, and deal slippage. Get alerted when your forecast is at risk.
Executive peace of mind
Set a “revenue heartbeat” alert that fires only when something is genuinely wrong. No noise on normal days, just instant notification when it matters.
Alert evaluation
Continuous monitoring with configurable check intervals (1 min, 5 min, 15 min, hourly, daily)
Delivery channels
Slack, email, webhook, Mora dashboard, PagerDuty, Opsgenie
Alert types
Threshold (static or dynamic), anomaly detection, composite (multi-condition), trend-based
Severity levels
Info, warning, critical, with independent routing rules per level
Snooze and mute
Temporarily suppress alerts for maintenance windows or known events
Alert history
Full audit log of all fired alerts, delivery status, and acknowledgment timestamps