Introducing Mora
How Arc Studio drives enterprise adoption with Mora
Problem
Product data, production data, and CRM in three different worlds
Arc Studio’s forward-deployed creative team works with large accounts on generative AI production workflows. They need a clear read on adoption, friction, and expansion signals for each account.
Before Mora, that picture lived in three places: the production database, PostHog, and the CRM. Metabase covered one slice. Everything else meant exports and spreadsheet work.
“We had the data, but it was spread across three systems. By the time we stitched a picture together, the window to act had often passed.”
Morgan Reese
Why Mora
Arc Studio needed a unified view of enterprise adoption
A unified view of enterprise adoption. Mora replaced Metabase as the analytics layer on top of Arc Studio’s production database and connected PostHog and the CRM into one view. The forward-deployed team can see feature adoption alongside deal stage, usage alongside renewal timelines, and friction points alongside expansion opportunities.
Purpose-built for expansion Mora worked with Arc Studio to build views for the forward-deployed creative team’s workflow, not generic dashboards. The team sees the signals that matter for upsell and expansion.
“Mora replaced Metabase with one view across production data, PostHog, and CRM. We went from three tools to one.”
Morgan Reese
Results
Here's what happened
Arc Studio was fully live on Mora within 30 days. The forward-deployed creative team started managing and growing enterprise accounts differently:
Full adoption visibility
The forward-deployed team can now trace an enterprise account’s journey from initial onboarding through feature adoption to expansion readiness, all in one view.
Metabase + spreadsheets replaced entirely
Production database, PostHog usage events, and CRM commercial context. All queryable in a single place, replacing the Metabase + spreadsheet workflow.
Real-time signals, live-deal ready
Signals that previously required cross-referencing three tools are now surfaced automatically, letting the team act on opportunities in real time.
60% faster identification of expansion-ready accounts
The forward-deployed team identifies upsell signals from a unified view instead of cross-referencing three tools by hand.
From three tools to one view
Expansion signals live in the production database. Context to act on them lives in the CRM. Behavioral detail lives in event tracking. Mora connected all three so Arc Studio’s forward-deployed team could grow enterprise accounts from one view.
Company
Arc Studio
Industry
Generative AI
About
Arc Studio is a generative AI platform serving enterprise creative teams.
Use Case
Unified enterprise adoption analytics across production DB, PostHog, and CRM (replacing Metabase).
Time to Value
Less than 30 days