Google Analytics 4

Overview

Google Analytics 4 lets you analyze data about customer engagement with your website or application. Connect Google Analytics 4 in Mora to analyze that data alongside the rest of your stack.

This connector is available in Mora's catalog.

Sync with Mora

Mora syncs Google Analytics 4 data into your warehouse on a schedule. Ask questions in plain English without writing SQL. Supported capabilities include row filtering, API-configurable sync settings, column hashing for sensitive fields, and column- and table-level data blocking.

Setup

• In Mora, open Connections and choose Add connection.

• Select Google Analytics 4.

• Authenticate with the provider using OAuth or API credentials.

• Choose a destination schema and sync options (historical range, table selection, and naming).

• Run Save & test to confirm the connection and start syncing.

• Check provider docs for required permissions, IP allowlists, or API scopes if setup fails.