Google Tag Manager

Overview

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app, from an easy-to-use web interface. Connect Google Tag Manager in Mora to analyze that data alongside the rest of your stack.

This connector is available in Mora's catalog.

Sync with Mora

Mora syncs Google Tag Manager data into your warehouse on a schedule. Ask questions in plain English without writing SQL. Supported capabilities include API-configurable sync settings, delete capture, column hashing for sensitive fields, and column- and table-level data blocking.

Setup

• In Mora, open Connections and choose Add connection.

• Select Google Tag Manager.

• Authenticate with the provider using OAuth or API credentials.

• Choose a destination schema and sync options (historical range, table selection, and naming).

• Run Save & test to confirm the connection and start syncing.

• Check provider docs for required permissions, IP allowlists, or API scopes if setup fails.